The company was founded in 1995 by Mario Polegato. The Italian brand name, Geox, was created from a mixture between the Greek word “geo” (earth), and “x”, a letter-element symbolizing technology. The Geox group has consistently invested in innovation, ever since it was founded. Engineers, chemists and physicists are employed in research on perspiration and human-generated heat movement patterns, testing all materials used in their footwear and manufacturing clothing.



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