ST95
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ST95 was the creation of Massimo Osti who's career in the fashion industry started in the early 1970’s designing t-shirts and was the first to use new techniques like the four colour process and silkscreens. His first main brand was Chester Perry which was rebranded C.P. Company in 1978, he then went on to launch Boneville and Stone Island. Then came the formation of the Left Hand Studio which became part of Massimo Osti Production and was aimed at a more discerning customer. ST95 was launched as a second line to Left Hand Studio focused directly to a younger consumer. ST95 was a collection in a limited amount of colours and fabrics. The line ceased in 1999 and was Massimo Osti’s most commercially successful line at the time.
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