The company was founded as a designer label
by German fashion designer Wolfgang Joop
, Germany, in 1986. Joop, who had been selling designer clothing under his last name since 1981, established a successful license
business that eventually offered upscale womenswear, menswear, kid's clothing, accessories
and home articles. To distinguish the brand from himself as an artist he added an exclamation mark
to the name. A secondary denim
and sportswear collection, Joop! Jeans
, was created in 1988.
The company is most notable for its vast fragrance
range originally launched in 1987. In the mid-1990s, Joop! fragrances were introduced to the American
market while its fashions were presented at New York Fashion Week
and sold by American retailers such as Saks Fifth Avenue
Joop offers contemporary womenswear and menswear under the Joop! a mid-range price level primarily in the German, Austrian and Swiss markets.
In 2020, Joop! announced it will be expanding its men's collection to the UK