The origins of the name "REPLAY" are closely linked to the brand's mission and to the man who conceived it in 1978.
During the World Cup in Argentina, Claudio Buziol saw the word "re-play" flash on the screen for the first time and decided that it would be a perfect name for a clothing line. The Inspiration is the world of vintage and reinterpreting clothing from the past in a contemporary way. A leader in the world of denim, Replay aims to show the authenticity of garments which owes itself to research into materials, textile production and washes.
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