ST95 was the creation of Massimo Osti who was born in Bologna, Italy.
In 1993 Massimo Osti relinquished the 100% shares of C.P. Company & Stone Island to his business partner, Carlo Rivetti, allowing the formation of left Hand Studio which became part of Massimo Osti Production and was aimed at a more discerning customer. ST95 was launched as a second line to Left Hand Studio focused directly to a younger consumer. ST95 was a collection in a limited amount of colours and fabrics, with the company donning the strapline “jump and the earth will rise to meet you”. The line ceased in 1999 and was Massimo Osti’s most commercially successful line at the time.
The legacy of Massimo Osti lives on in all the labels he has created and ST Ninety Five will be no exception.
The design and development of ST95 will be led by award-winning British designer Christopher Ræburn, based at the RÆBURN lab in East London.
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